For many people, shopping for a new computer can be stressful because they are expensive, and if they choose the wrong one, they could be stuck with it for years. To make things even harder, most of the important parts of a computer you need to consider are hidden inside leaving you to decipher a paper tag loaded with confusing specs.
We created an in-store experience that was unique for each PC in the aisle, showing interesting and informative content that highlights the strengths of that particular device. When installed on a PC, Intelligent Point of Sale (or IPOS) automatically detects all the technical specifications and creates a visual experience that lets a potential buyer understand what that computer has inside. So if you don’t know what “terabytes” are or how many you need, we show you how much of your stuff can fit on the PC. Not sure which computer is good for gaming or designing? We researched which use-cases to show you only on the right devices.
For people shopping for a computer to write papers, watch movies, design logos, and more, a standard IPOS design is set to display custom content for any of those uses in a particular voice. But Gamers are a different breed of PC shopper. They understand far more about the inner workings of a computer and are willing to spend far more for performance. So in 2020 we created a custom experience that reflects this audience.
Gaming IPOS
Reggie Gold - Innovative Use of Marketing Technology
Reggie Silver - Retailer-Specific Marketing
Reggie Silver - Experiential Marketing
>After losing market share in the gaming PC industry, Intel finally had a new processor that was going to give the competition a real run for their money again. Their 12th Gen Processors brought innovative technologies that made gaming and creating content faster and more fluid. But the gaming community are fierce and highly educated shoppers. Intel would need to soundly prove the 12th Gen benefits to earn gamers back.
We created global campaigns for the different types of Intel processors that power gaming laptop and desktop computers. From thin and light on-the-go devices to ultra-powerful models for creators and professionals. Each campaign connected with our gamers on social, online, and in-store to highlight the unique benefits of those devices. We targeted different types of gamers with dialed-in visuals and messaging and gave them all the information they'd need to compare and make a purchase.
As these super savvy gamers learn about the new PC technology available, they want to know why they need Intel and get to the specifics later in their comparisons.
The best way to know if a new PC can keep up with serious, competetive gaming is to put it through the wringer. We crafted gamer use-cases, inspiring content, and exciting demos to show why Intel was the right choice.
Airshow developed the first moving map more than 40 years ago. As a trusted brand in business aviation, Airshow is found on more than 60 different aircraft models with over 14,000 system installs. Collins has been innovating the original since 2002. All iterations easily integrate with all flight management systems.
As an industry leader in in-flight entertainment, Collins Airshow Moving Map offerings allow passengers to watch their flight virtually progress by putting your aircraft on the map. Our customizable solutions create a 3D flight path interactive that keeps passengers informed and entertained on their journey. You'd find their technology on following commercial platforms like the Airbus A220, A320, and A350, and the Boeing 737 MAX and 787 Dreamliner.
Collins Aerospace Airshow moving maps are used in a variety of commercial, business, and even light jets, rather than being specific to one particular airplane model. While the Airshow system can be found on over 60 different aircraft models with over 14,000 installs, you can also access its content via the Airshow Mobile app
I played a huge role in the redesign and update to the engineering of the most recent update to Airshow.
I engineered the middleware api to get the data from the FMS to the flight data management system and we have worked with numerouse airline uses and various inputs to determine the aircraft's position and manage the flight plan. Collins has been a pioneer in GPS and most aircrafts use uour technology.
I have a gaming 3D graphics background with a media arts and animation degree. I never thought I would end up in the aeronautics industry but I love it. I have over 15 years experience, including UI/UX, Virtual Reality, Extensive (Lead with 10 developers under my belt) Web Devlopment experince, Multimedia and design experience. My passion is Design, Engineering and Development, and I would love to get into planning and manageing projects so I can expand my knowledge to others.
Venue GUI - cabin controls
Venue GUI - cabin controls
Venue GUI - cabin controls
Venue GUI - cabin controls
Venue GUI - cabin controls
Venue GUI - cabin controls
Venue GUI - cabin controls
Venue GUI - cabin controls
Venue GUI - cabin controls
Venue GUI - cabin controls
Collins Aerospace, an RTX (NYSE: RTX) business, announced the first deliveries of its new Venue™ cabin management system (CMS). The upgraded Venue is equipped with Collins' all new smart monitors and upgraded graphical user interface (GUI), enhancing entertainment, usability and simplicity for operators and passengers, alike.
With more than 1,700 installations on over 50 aircraft models, Venue is not only the most fielded system of its kind but continues its technological evolution with 4K-enabled resolutions, comprehensive cabin controls and a redesigned user interface, providing a simplified, consistent user experience across its advanced touchscreens, seat controls and mobile application.
Bring awareness to Allstate Motocycle Insurance. The user can create and design their own chopper using the Allstate Garage.
I played a part in the design and development in the project. I created all the elements in Photoshop and used and API to access the diferent parts. On the frontend I used Vue.js, RxJS, Tailwind. On the backend I used .NET-core to save t
- - React: Component-based frontend architecture
- - Supabase: Backend-as-a-service for database, authentication, and real-time updates
- - React Query: Powerful tool for fetching, caching, and synchronizing server state
- - React Router: Client-side routing
- - React Hook Form: Simplified and scalable form management
- - Styled Components: Dynamic theming with built-in dark mode support
- - Recharts: Clean and customizable data visualizations
- - Vite: Lightning-fast development and build tool
The Wild Oasis
Collins HUD Virtual Reality (VR) Trainer provides pilots a portable training platform to support training to proficiency on Collins Head-up Guidance System (HGS™) products. The device combines Collins Aerospace technologies to create a high-fidelity, immersive training environment that maximizes knowledge transfer to the pilot.
During avionics upgrades on your current aircraft you are faced with a growing challenge. How can you provide differences training for your flight crews on these new avionics before the aircraft are ready for service?
The solution is Rockwell Collins Virtual Avionics Procedures Trainer (VAPT). Because we directly integrate Rockwell Collins avionics software, VAPT lets flight crews experience the capabilities, functions and procedures found in the aircraft without the high costs that come with using the aircraft.
At the heart of the VAPT system is a unique combination of commercial-off-the-shelf (COTS) PC-based hardware and Rockwell Collins avionics software. The re-hosting of the actual avionics software on COTS hardware provides a cost effective training option. It also ensures that the VAPT displays not only look like those in the aircraft, they operate the same way too. Pilots will not only effectively familiarize themselves with the capabilities of the displays, they will also be able to quickly develop critical spatial skills enabling them to get the information they need when they need it – reducing cockpit workload.
VAPT’s unique software re-hosting architecture also guarantees that when you change equipment or upgrade displays in the aircraft, all it takes is a software upgrade to the VAPT system and your flight crews are training on the same new avionics they will soon be flying. All delivered well before your avionics upgrade, insuring timely retraining of your pilot force.
Reduced operational costs
High fidelity training early in upgrade program
Software based for ease of reconfiguration
Scalable to multiple aircraft platforms
Flexibility that allows for future software upgrades without hardware modifications
The Canadian bicycle manufacturer Cervélo uses interactive elements in its product development and consumer engagement, such as in-depth wind tunnel testing, computational fluid dynamics (CFD) analysis for aerodynamic optimization, and various online tools and guides on retailer sites like BikeExchange to help consumers explore their bikes and find the right fit.
The user can shop for their bike and customize it as needed. I also created and ineractive way to fit a rider on their custom made Cervélo. With the fitted bike the use can then proceed to a check out their bike which includes bike descriptions, customizations as well as how much the fitting will cost along with measurements.
The Oscar Mayer brand will jumpstart the campaign with a 1 million pound food donation and is asking for America's help to match this at www.GoodMoodMission.com . For every "good mood moment" America creates or shares, Oscar Mayer will donate more food to reach the total goal of 2 million pounds.
The Oscar Mayer brand has made it easy to share a smile with a simple click and everyone across the country is invited to join the mission at www.GoodMoodMission.com or www.Facebook.com/OscarMayer . From January through September, the more good moods shared and sent to others, the more pounds of food donated to Feeding America. And, while helping others should be incentive enough, the campaign rewards participation with Oscar Mayer brand coupons and other fun offers.
More than any other professional sport, the gap between the fans and pro gamers feels so small. That’s why gamers are drawn to learning about what it takes to take their hobby to the next level. How do we get them to consider Intel as an essential component for their success?
In short social video clips, pro gamers show off some of their best moves and training regimens. For special events like product launches, we invited the pros to the store to host Genius-Bar-like sessions where the audience got hands-on coaching while using the state-of-the-art gaming PCs that are on display. And the pro gamers shared the shorts and event footage to their stories and feeds where their audience could see what they can do to up their game.
The redesigned store experience provides a more comfortable, less stressful showroom where you can interact with the knowledgeable associates and leave feeling confident in your ride.
The redesigned store experience provides a more comfortable, less stressful showroom where you can interact with the knowledgeable associates and leave feeling confident in your ride.
Once you reach the final screen, we provide a form factor, processor, special promotions, and even SKU recommendation. And you can see exactly how we arrived by showing how your answers affected that recommendation.
Walking into a service center to have work done on your car or buy tires can be downright intimidating. There’s the smell of rubber and oil, parts and terminology you don’t understand, and you might have to spend a lot of money. How can we build trust with customers, while making their shopping experience less stressful?
Starting in 2019, our teams started to roll out our complete redesign for the over 2000 Firestone Complete Autocare Centers nationwide. This includes the exterior and also the experience in the showroom. My team created an interactive touchscreen experience that allowed Firestone associates to guide their customers through complex maintenance, repair, and tire purchases.
Using simple interactive visuals, informative videos, or comparison tools, we created content that helped cross-sell services without being pushy. The entire experience replaces tons of paper posters and flyers that needed to be regularly updated and shipped to each store. Now updated promotions and content can be delivered instantly to stores nationwide using a content management system (CMS).
In the redesigned stores, we've made it less stressful to get your car serviced and keep it running right. By simplifying the complex information and connecting it to relevant services, you can feel confident you are getting all the service you need and nothing more.
The redesigned store experience provides a more comfortable, less stressful showroom where you can interact with the knowledgeable associates and leave feeling confident in your ride.
Walking into a service center to have work done on your car or buy tires can be downright intimidating. There’s the smell of rubber and oil, parts and terminology you don’t understand, and you might have to spend a lot of money. How can we build trust with customers, while making their shopping experience less stressful?
Starting in 2019, our teams started to roll out our complete redesign for the over 2000 Firestone Complete Autocare Centers nationwide. This includes the exterior and also the experience in the showroom. My team created an interactive touchscreen experience that allowed Firestone associates to guide their customers through complex maintenance, repair, and tire purchases.
Using simple interactive visuals, informative videos, or comparison tools, we created content that helped cross-sell services without being pushy. The entire experience replaces tons of paper posters and flyers that needed to be regularly updated and shipped to each store. Now updated promotions and content can be delivered instantly to stores nationwide using a content management system (CMS).
